Who Am I?
I’m JP Leonardo — a man on a mission to turn lifestyle into legacy. My journey’s been built on self-discovery, creativity, and grit. From an early age, I was curious, restless, and driven to explore every aspect of life, whether it was through sports, service, or simply asking better questions.
I’ve never been one to follow the crowd. I’ve chased discomfort because that’s where growth lives. Break Your Self-Help Addiction flipped the switch for me, showing me how much of life is about unlearning the noise and owning your truth. That changed everything.
Fitness Is My Foundation
Fitness isn’t just about the body. It’s where I build discipline, reset mentally, and stay sharp. I lift, run, flow, and recover like my life depends on it — because it does. And I train others the same way — not just to look good, but to live on purpose.
I Move to Grow
Travel keeps me uncomfortable — in the best way: new places, new people, new perspectives. From the chaos of Tokyo to the calm of Portugal’s coast, I’ve learned to adapt, connect, and stay curious. That’s where real growth happens.
Food Is Culture, Connection, and Creativity
My kitchen is my lab. I cook to create, to honour my roots, and to nourish my body. I mix flavours like I mix life — tradition with innovation, performance with pleasure. And yeah, I meal prep too — because structure fuels freedom.
Self-Help, But Make It Real
My self-help journey? Less fluff, more action. Books like Break Your Self-Help Addiction reminded me: it’s not about fixing yourself — it’s about remembering who you are. I journal, meditate, stay present, and surround myself with like-minded people who foster growth. I’m not perfect, but I’m real — and that’s the point.
Why I Share
My platform is my way of giving back. Whether it’s fitness tips, travel hacks, recipes, or life advice — I’m here to help men level up mentally and physically. I review what I live. I promote what I use. I share what works.
Building the Brand
I don’t just post. I build. My brand is rooted in showing up authentically, living out loud, and connecting with people who want more — more growth, more energy, more life. Whether it’s through videos, blogs, or 1:1 coaching, I keep it real, and I keep it moving.
Modelling & Expression
Modelling for me is expression. It’s art, it’s discipline, it’s story. Every shoot tells a chapter of who I’ve become and where I’m going. I’m here to inspire through the image and the energy behind it.
Come Along for the Ride
This isn’t just about me. It’s about us. If you’re about that growth life — mentally, physically, and emotionally — join me. Comment. DM. Subscribe. Share your story. Let’s grow together, break limits, and live loud.